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“And the winner is …” these are probably four of the most
exciting words in the English language when it comes to a high level of
intensity, excitement, anticipation, and exhilaration when your name is called
out to join the presenter on stage for recognition of an achievement. This is
the case in the world of book publishing and recognition of good works.
An award, or selection as a finalist, provides any book with an endorsement of
credibility that can be used in future marketing materials. Many Favorite
Recipes Press clients have been successful over the years through recognition
on both regional and national levels for their book thus resulting in
additional sales and added media coverage and exposure. They've also enjoyed
increased publicity and name recognition in the marketplace. We encourage all
Favorite Recipes Press publishers to enter the various award contests on all
levels – local, regional, and national.
“The credit belongs to those people who are actually in the arena…who know the
great enthusiasms, the great devotions to a worthy cause; who at best, know the
triumph of high achievement; and who, at worst, fail while daring greatly so
that their place shall never be with those cold and timid souls who know
neither victory nor defeat.”
~ Theodore Roosevelt
"… award stickers help to convince buyers to purchase. I've seen this happen
with librarians -- when faced with two competing titles and a limited
acquisition budget, the librarians will take the one that won an award, any
award, over the title that doesn't have an award to its credit. I'm confident
that this same phenomena works for bookstore patrons browsing the shelves as
well."
- Jim Cox, Midwest Book Review
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