FRP respects your privacy. We may collect certain information about you in connection with any order you give us or services we may provide you. This "Privacy Policy" describes the information we may collect online and the manner in which we may use such information. We may modify or supplement this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes on this page prior to the change taking effect.


This information may include but is not limited to name, mailing address, e-mail address and telephone number.

When you visit our Web site, we may now or later automatically collect information regarding your use of our website.


FRP may use this information to improve our marketing efforts and services, analyze site usage and to customize our Web site's content and layout. We also may use this information to notify you of special offers, discounts, and new products and services via e-mail and other on and off-line communications. If you do not want to receive these communications from us, please notify us by e-mail at marketing@frpbooks.com identifying the subject of the e-mail as "Privacy".

Further use of the information we collect may involve statistical analysis of our customers' page views and the popularity of certain goods or services offered by FRP.

We will not disclose your personal information without first obtaining your permission, except as follows:

We may disclose personal information if required by law or legal process, or if we believe it is necessary to do so to protect the property and personal safety of us, visitors to our Web site and other third parties.

We may disclose your personal information to third parties providing, or assisting us in providing, services requested by you.

In the unlikely event that the business or substantially all of the assets of FRP, or its parent Southwestern/Great American, Inc., are acquired, customer information will of course be one of the transferred assets.

By using our Web site, and providing us with information, you are consenting to our collection and the above uses of your information. You may also request to have all of your personal information collected by us archived in our database by sending a message to the following e-mail address: marketing@frpbooks.com, identifying the subject of the e-mail as "Privacy".


In the future, we may process customer orders and collect and store personally identifiable information using encryption technology. When employed, encryption will allow you and us to input before encrypted information is sent via the Internet. In addition, all of the customer information we collect on our Web site is secured against unauthorized access by a proprietary server located offsite from our principal offices in Nashville, Tennessee.


We appreciate your comments and questions regarding this Privacy Policy. If at any time you believe we have violated this Privacy Policy or any of your personal information maintained by us is inaccurate, please notify us by e-mail at marketing@frpbooks.com, and we will use commercially reasonable efforts to investigate and, if we deem necessary, correct any violation or inaccuracy.

Favorite Recipes Press

March 11, 2004

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