Our Publishing Consultants will consult with clients on how to obtain pre-publication sales before delivery of books. The pre-sales program itemizes important details in any sales campaign, such as potential sales events, and target audiences, including:
  • group membership, employees, friends
  • kick-offs, opening, or special events
  • corporate sales
  • wholesale or store accounts
  • distribution
  • media
The campaign provides a checklist of appropriate target sales numbers per group and ways to compile names, addresses, and numbers for the lists. It recommends items to streamline the pre-sales process. It also provides necessary steps to take when establishing new business policies and procedures. Other steps include:
  • creating special sales offers
  • designing and mailing promotional materials
  • planning special events and event-related details
  • scheduling meetings with potential sales and/or event partners
  • organizing distribution of pre-sold books
  • developing press materials to promote your book and the pre-sales campaign
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