|
|
 |
|
|
|
|
|
-
Brand Enhancement
Fosters awareness and customer loyalty
Repeated use breeds comfort with a product, thus leading to future purchases
and uses. A cookbook places the name and images of a product and company in a
permanent fixture other than a throw-away container, bringing it to the
consumer's attention time after time.
|
FRP Clients:
|
| ARAMARK |
The Biltmore Company |
| Dierbergs Markets, Inc. |
Famous Dave's ® |
| The Melting Pot Restaurants, Inc |
Publix Super Markets, Inc. |
-
Cause-Related Fundraisers
Provides a vehicle for raising money
Using a cookbook for fundraising taps into the passions and principles of your organization.
A high-quality cookbook makes a strong statement about your commitment to your cause. It also places a permanent,
branded product into thousands of hands, which generates ongoing recognition.
|
FRP Clients:
|
| Junior Leagues |
Calico Corners ® |
| Assistance Leagues |
Ducks Unlimited ® |
| Historical Societies |
The Pampered Chef, Ltd. |
-
Product Promotion
Incorporates your brand into customers’ everyday cooking
The customer’s experience goes beyond the four walls of your business.
A cookbook that features your unique appeal – a special flavoring, preparation method,
utensil, or cuisine-keeps your brand on customers’ must-have list.
|
FRP Clients:
|
| Cookshack, Inc. |
Corky's Bar-B-Q |
| Country Bob's Inc. |
Home & Garden Party, Ltd. |
| Maple Leaf Farms |
Red Gold, Inc. |
-
Commemorative/Anniversary
Celebrates a milestone or accomplishment
Whether it’s 10, 25, 50, or more years in business, a cookbook is a
great way to commemorate your success. Allowing your customers or organization to be a
part of this special occasion is another effective way to promote your brand for many
more years to come.
|
FRP Clients:
|
| Gaido's Restaurant |
H.G. Hill Food Stores |
| Nielsen-Massey Vanillas, Inc. |
White Castle Management Company |
-
Retail Product
Serves as an additional source of ongoing revenue
A cookbook has higher profit potential than low-cost items such as
T-shirts, hats, or other trinkets. It is perceived to have usage, permanency,
information, helpful instructions, and value. Cookbooks are kept and become
valued possessions, featuring your name each time they are picked up. It enables
customers to interact with your brand while creating additional revenue for your
business or organization.
|
FRP Clients:
|
| Brown-Forman Corporation |
Gaylord Opryland Hotel |
| HSN, Inc. (Home Shopping Network) |
L'Auberge du Lac Casino Resort |
| Simi Winery |
Wildtree Herbs, Inc. |
-
Employee Relations
Generates enthusiasm among employees or volunteers
A shared project, such as developing and selling a cookbook, can bond people
together in a self-satisfying manner that creates good friends and a profitable result.
Many companies and associations have created a cookbook that is a combined effort of
employees and/or volunteers. This creates a sense of ownership and a way to celebrate
everyone’s contributions.
|
FRP Clients:
|
| The Kroger Co., Inc. |
IBM Club |
|
|
|
|