6 Great Reasons to Publish
Cookbook Trends
  1. Brand Enhancement
    Fosters awareness and customer loyalty

    Repeated use breeds comfort with a product, thus leading to future purchases and uses. A cookbook places the name and images of a product and company in a permanent fixture other than a throw-away container, bringing it to the consumer's attention time after time.
    FRP Clients:
    ARAMARK The Biltmore Company
    Dierbergs Markets, Inc. Famous Dave's ®
    The Melting Pot Restaurants, Inc Publix Super Markets, Inc.

  2. Cause-Related Fundraisers
    Provides a vehicle for raising money

    Using a cookbook for fundraising taps into the passions and principles of your organization. A high-quality cookbook makes a strong statement about your commitment to your cause. It also places a permanent, branded product into thousands of hands, which generates ongoing recognition.
    FRP Clients:
    Junior Leagues Calico Corners ®
    Assistance Leagues Ducks Unlimited ®
    Historical Societies The Pampered Chef, Ltd.

  3. Product Promotion
    Incorporates your brand into customers’ everyday cooking

    The customer’s experience goes beyond the four walls of your business. A cookbook that features your unique appeal – a special flavoring, preparation method, utensil, or cuisine-keeps your brand on customers’ must-have list.
    FRP Clients:
    Cookshack, Inc. Corky's Bar-B-Q
    Country Bob's Inc. Home & Garden Party, Ltd.
    Maple Leaf Farms Red Gold, Inc.

  4. Commemorative/Anniversary
    Celebrates a milestone or accomplishment

    Whether it’s 10, 25, 50, or more years in business, a cookbook is a great way to commemorate your success. Allowing your customers or organization to be a part of this special occasion is another effective way to promote your brand for many more years to come.
    FRP Clients:
    Gaido's Restaurant H.G. Hill Food Stores
    Nielsen-Massey Vanillas, Inc. White Castle Management Company

  5. Retail Product
    Serves as an additional source of ongoing revenue

    A cookbook has higher profit potential than low-cost items such as T-shirts, hats, or other trinkets. It is perceived to have usage, permanency, information, helpful instructions, and value. Cookbooks are kept and become valued possessions, featuring your name each time they are picked up. It enables customers to interact with your brand while creating additional revenue for your business or organization.
    FRP Clients:
    Brown-Forman Corporation Gaylord Opryland Hotel
    HSN, Inc. (Home Shopping Network) L'Auberge du Lac Casino Resort
    Simi Winery Wildtree Herbs, Inc.

  6. Employee Relations
    Generates enthusiasm among employees or volunteers

    A shared project, such as developing and selling a cookbook, can bond people together in a self-satisfying manner that creates good friends and a profitable result. Many companies and associations have created a cookbook that is a combined effort of employees and/or volunteers. This creates a sense of ownership and a way to celebrate everyone’s contributions.
    FRP Clients:
    The Kroger Co., Inc. IBM Club

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